The Radical Design of Mustang Mach-e | Ronceverte, WV
Even though the Mustang Mach-E Ronceverte, WV, shares an iconic pony badge with other Ford Mustangs. It represents a significant and deliberate departure from every Mustang that has come before it.
Its uniqueness stems from its components that you wouldn’t expect from a Ford Mustang®. It reimagines what a Ford Mustang can be.
It moves beyond its traditional American muscle car blueprint into the realm of electric vehicles and the practicality of an SUV. The Ford Mustang has been redesigned to cater to the demands of the automotive market.
One of the defining distinctions of the Mustang Mach-E® is its body style. The Mach-E is a four-door crossover SUV.
A move that stirred considerable debate among Mustang purists. Traditionally, the Mustang has been a two-door coupe or convertible. It is characterized by its long hood, short rear deck, and sporty, low-slung profile.
In contrast, the Mach-E's design incorporates Mustang styling cues, such as the tri-bar taillights and an aggressive front fascia. The design is more practical.
It has more interior space, rear passenger doors, and significant cargo capacity. It features a front trunk, also known as a "frunk."
This radical shift in design also points to a different target audience. Although the classic Mustang has always been appealing to performance enthusiasts and those seeking a quintessential American sports car experience, the Mach-E casts a broader net.
It targets tech-savvy consumers, families, and drivers who want to transition to an electric vehicle without compromising style and performance. Furthermore, the driving experience of the Mach-E is fundamentally different.
The immediate and silent acceleration of the Mach-E is futuristic, a departure from the visceral, auditory experience of a traditional Mustang. Even though both of them offer exhilarating performance in their own right, the sensations they deliver are worlds apart.
The Mach-E introduces a tech-focused interior. It is dominated by a large central touchscreen that controls most of the vehicle's functions—a significant evolution from the more driver-centric, analog cockpits of its predecessors. You can try the new evolution of the Ford Mustang here at Greenbrier Ford.
Q: What is the reason why there is now a new Ford Mustang in the lineup?
The decision of automotive makers to brand the Mach-E as a Mustang was a strategic move to leverage the iconic brand's heritage of performance and excitement in an entirely new segment. Even though the Mach-E is an electric SUV, it still embodies the spirit of a Mustang.
It still has the same thrilling performance, distinctive styling, and a forward-thinking attitude. It aims to attract traditional Mustang enthusiasts who want to switch to an EV lifestyle. It is also a bold attempt to penetrate a new market that wants a Mustang car but prefers an electric SUV.
Q: Does the Mustang Mach-E offer the same level of performance as a gasoline-powered Mustang?
Although the Mustang Mach-E is an electric vehicle, it still delivers exhilarating performance —a notable departure from other EVs. However, it offers a different kind of performance.
It still offers instantaneous torque and rapid acceleration like other electric vehicles. What makes it unique among other EVs is that certain Mach-E trims boast an impressive 0-60 mph speed that surpasses some gasoline-powered Mustangs. One perfect example is the Ford Mustang GT.
However, it still lacks the visceral engine roar and gear shifts of a traditional V8 Mustang. Although it boasts superior straight-line speed, its auditory driving experience differs from that of the traditional Mustang.
Even though its radical design is admittedly eyebrow-raising, that doesn't mean it is a complete failure. If you find the vehicle unattractive, then you may not be the target market of the Mach-E.
This refreshing approach of the Mach-E was a calculated strategic decision, not an unfortunate mishap. It is intentional.
It is understood by automotive makers that creating an electric SUV to please traditional Mustang purists was an impossible task. Instead of a compromised, watered-down tribute, they chose to create a bold statement piece to break into the competitive EV market.
The goal was not to convert V8 enthusiasts but to capture the attention of a new audience by using the Ford Mustang's brand cachet as a launchpad for a futuristic, tech-forward vehicle. Its controversial look ensures it stands out against a sea of similarly styled electric crossovers.
The intended customer for the Mach-E is fundamentally different from the owners of the traditional Mustang. It caters to customers who prioritize cutting-edge technology, like the massive central touchscreen, and the instant torque and silent operation of an electric powertrain.
Drivers who choose the Mach-E are drawn to its practicality, heritage, and rebellious spirit of the Ford Mustang all in one. For other buyers, the Mach-E isn't a betrayal of its legacy—it’s the exciting evolution of a new icon among EV vehicles.
After all, there is only one thing that is constant in the automotive industry, and that is change. Sometimes, you have to move forward and embrace innovation because innovation never stops in the automotive industry.
Who knows? If you give it a try, this car may become your next favorite. If you’d like to try it out, you can do so here at Greenbrier Ford. Call us or visit our dealership to take it for a test drive.
Fun Facts About Ronceverte, WV
Its uniqueness stems from its components that you wouldn’t expect from a Ford Mustang®. It reimagines what a Ford Mustang can be.
It moves beyond its traditional American muscle car blueprint into the realm of electric vehicles and the practicality of an SUV. The Ford Mustang has been redesigned to cater to the demands of the automotive market.
Mustang Mach-E Ronceverte, WV—A Radical Departure
One of the defining distinctions of the Mustang Mach-E® is its body style. The Mach-E is a four-door crossover SUV. A move that stirred considerable debate among Mustang purists. Traditionally, the Mustang has been a two-door coupe or convertible. It is characterized by its long hood, short rear deck, and sporty, low-slung profile.
In contrast, the Mach-E's design incorporates Mustang styling cues, such as the tri-bar taillights and an aggressive front fascia. The design is more practical.
It has more interior space, rear passenger doors, and significant cargo capacity. It features a front trunk, also known as a "frunk."
This radical shift in design also points to a different target audience. Although the classic Mustang has always been appealing to performance enthusiasts and those seeking a quintessential American sports car experience, the Mach-E casts a broader net.
It targets tech-savvy consumers, families, and drivers who want to transition to an electric vehicle without compromising style and performance. Furthermore, the driving experience of the Mach-E is fundamentally different.
The immediate and silent acceleration of the Mach-E is futuristic, a departure from the visceral, auditory experience of a traditional Mustang. Even though both of them offer exhilarating performance in their own right, the sensations they deliver are worlds apart.
The Mach-E introduces a tech-focused interior. It is dominated by a large central touchscreen that controls most of the vehicle's functions—a significant evolution from the more driver-centric, analog cockpits of its predecessors. You can try the new evolution of the Ford Mustang here at Greenbrier Ford.
Get A Mustang Mach-E at Greenbrier Ford Today
Mustang Mach-E is now available at Greenbrier Ford. Our service department provides car services to keep your vehicle in pristine condition. We offer the following services:- We sell new and used Mustang Mach-E. You can search our used and new vehicles on our website. You can also check our model showroom.
- Our state-of-the-art service center offers routine maintenance and repairs. To schedule a car service, visit our website.
- We use genuine Ford parts brand and accessories. You can shop for Ford parts at our dealership or order some parts through our website.
Frequently Asked Questions (FAQs)
Q: What is the reason why there is now a new Ford Mustang in the lineup? The decision of automotive makers to brand the Mach-E as a Mustang was a strategic move to leverage the iconic brand's heritage of performance and excitement in an entirely new segment. Even though the Mach-E is an electric SUV, it still embodies the spirit of a Mustang.
It still has the same thrilling performance, distinctive styling, and a forward-thinking attitude. It aims to attract traditional Mustang enthusiasts who want to switch to an EV lifestyle. It is also a bold attempt to penetrate a new market that wants a Mustang car but prefers an electric SUV.
Q: Does the Mustang Mach-E offer the same level of performance as a gasoline-powered Mustang?
Although the Mustang Mach-E is an electric vehicle, it still delivers exhilarating performance —a notable departure from other EVs. However, it offers a different kind of performance.
It still offers instantaneous torque and rapid acceleration like other electric vehicles. What makes it unique among other EVs is that certain Mach-E trims boast an impressive 0-60 mph speed that surpasses some gasoline-powered Mustangs. One perfect example is the Ford Mustang GT.
However, it still lacks the visceral engine roar and gear shifts of a traditional V8 Mustang. Although it boasts superior straight-line speed, its auditory driving experience differs from that of the traditional Mustang.
Our Final Words

Even though its radical design is admittedly eyebrow-raising, that doesn't mean it is a complete failure. If you find the vehicle unattractive, then you may not be the target market of the Mach-E.
This refreshing approach of the Mach-E was a calculated strategic decision, not an unfortunate mishap. It is intentional.
It is understood by automotive makers that creating an electric SUV to please traditional Mustang purists was an impossible task. Instead of a compromised, watered-down tribute, they chose to create a bold statement piece to break into the competitive EV market.
The goal was not to convert V8 enthusiasts but to capture the attention of a new audience by using the Ford Mustang's brand cachet as a launchpad for a futuristic, tech-forward vehicle. Its controversial look ensures it stands out against a sea of similarly styled electric crossovers.
The intended customer for the Mach-E is fundamentally different from the owners of the traditional Mustang. It caters to customers who prioritize cutting-edge technology, like the massive central touchscreen, and the instant torque and silent operation of an electric powertrain.
Drivers who choose the Mach-E are drawn to its practicality, heritage, and rebellious spirit of the Ford Mustang all in one. For other buyers, the Mach-E isn't a betrayal of its legacy—it’s the exciting evolution of a new icon among EV vehicles.
After all, there is only one thing that is constant in the automotive industry, and that is change. Sometimes, you have to move forward and embrace innovation because innovation never stops in the automotive industry.
Who knows? If you give it a try, this car may become your next favorite. If you’d like to try it out, you can do so here at Greenbrier Ford. Call us or visit our dealership to take it for a test drive.
Fun Facts About Ronceverte, WV
- Ronceverte is derived from the French phrase “ronce verte,” meaning “Bramble Green.” It is a nod to the Greenbrier River and the thorny bramble vines that once tangled early surveyors' paths.
- Ronceverte was a hub for the lumber industry in the late 19th century. It hosted the St. Lawrence Boom and Manufacturing Company, which operated the nation's largest softwood mill from 1882 to 1908.
- The town hosts the Ronceverte River Festival. Locals and visitors watch hundreds of yellow rubber ducks race down the Greenbrier River every June.